WORKING WITH A BRANDING AGENCY THROUGH A REPOSITIONING, BRAND AND WEBSITE REFRESH AND SUPPORTING WITH LEAD GENERATION

Carter Wong has been building brands for over twenty years and has touched some of the most recognisable brands out there including Cornetto, Formula1, Birds Eye, English Heritage, British Library, National Trust and The National Gallery.

Working directly with the MD and Creative Director, we were part of the steering group during the rebrand and repositioning of the agency.

As Business Development Directors, we worked as an extension of the team. Carter Wong was looking to pivot into a number of new sectors, so we planned a targeted, new business campaign activity across the year. Through our outreach we set up introductory meetings with new brands and uncovered pitch opportunities for brand, packaging and campaign work.