Launch & activation of a milestone anniversary for an iconic global brand.

Working in the heart of Soho during London Fashion Week 2024, we supported Too Hot Ltd who designed and curated an immersive brand experience at 59 Greek Street.

The pop-up was designed to celebrate GANT’s 75-year legacy, transitioning the brand’s rich heritage into a modern cultural moment to drive engagement with both industry insiders and the general public. 

The activation served as the physical launchpad for the 75th Anniversary Capsule Collection, a limited-edition run of archival replicas. By blending retail with experiential storytelling, Too Hot transformed a traditional product launch into a high-traffic London Fashion Week destination.

We project managed the end-to-end execution of the residency, including the curation of live programming, coordination of luxury partner activations (such as vintage sports car experiences), and the management of high-profile guest speakers and performers.