Your PEP Plan is your strategy document that will include our findings and recommendations on:

— Sharpening your positioning and proposition

— Shaping your sales strategy, ideal customer personas and sales processes

— Understanding your competitors better and your position in the market

— Implementing new systems and ways of working to reach prospects and build a healthy sales pipeline

— Maximising the impact of your website, marketing and sales communications

Do you have a real vision of where you want to take your business but feel a bit stuck? 

We use question-based research to fully understand your business, growth ambitions, sales processes, competitors and ideal client personas. We will work with you to design an achievable PEP plan with our recommendations on how to attract new customers.

— Vision development – future ambitions

— Competitor analysis and strategic insights

— Market evaluation

— Identification of areas for improvement

It’s important to have a clear brand positioning - what you do, why? and for whom.

We can help you to define and articulate a razor-sharp value proposition and brand positioning to differentiate your business from your competitors. 

— Defining your positioning

— Reshaping your value proposition

— Vision and values

It’s important to maintain consistency throughout all brand touchpoints. We will review and provide feedback on your sales and marketing materials to ensure they are aligned with your proposition and key messaging.

— Website

— Key messaging

— Content and tone of voice

— Case studies

— Proposals

— Credentials decks

— Social channels

Never underestimate the power of a strong brand. A strong brand strategy and a cohesive visual identity and language contribute significantly to the long-term success of a business. Both elements work together to build trust and customer loyalty, differentiate the business in a competitive market, provide a foundation for your marketing and sales efforts which ultimately drives growth.

We can support you with strategy, design, production and project management.

— Discovery and Research

— Brand Strategy

— Visual Identity

— Verbal identity and messaging

— Brand design and guidelines creation

— Implementation and roll out

— Monitoring and Evaluation

Good quality content creation is essential in marketing your business. Crafting well executed content will provide value to your existing clients and attract new ones. Your content should inspire & educate whilst helping to build trust, establish credibility and grow your audience.

— Copywriting

— Content strategy & creation

— PR & media relations

— Awards entries

A product launch or an event can be a very successful way to market your business or new product, creating excitement, generating media coverage and engaging with your target audience.

We can support you with the design, production, project management & the hosting of your event.

— Product Launches & Strategy

— Trade Show Design & Execution

— Pop-Up Marketing Events

— Workshop Design & Hosting

— Event Production and Project Management

Lead generation is an essential activity for all businesses, but many people shy away from cold calling, it feels unnatural, and the fear of rejection is too much!

We are lead generation experts and can train you in best practice methods to reach prospects, help you navigate GDPR and offer our tips and tricks to build confidence and overcome fears.

— How to find and engage with new prospects

— Relationship building and management

— Targeted campaign development

— Database creation and management

— Using LinkedIn & other sales tools

— GDPR

Do you have a talented sales team, but targets are not being met and morale is low? Do you recognise natural sales flair in existing team members but need training and sales processes put in place? We can help you achieve accountability and results with proven lead generation practices.

— Sales processes

— Campaign development

— Database building and management

— Articulating your sales pitch

— Measurement & reporting